Rainbow Supermarket Co., Ltd. is one of the top 100 retail enterprises in China, founded in 1984, has 21 branches in Shenzhen and has opened online Rainbow http://www.tianhong.cn combine with transactions big data, online trading big data, social network big data，the following analysis：
Analyze customer buying behavior related products valuable purchasing behavior, purchasing behavior and evolution over time, used to guide the merchandise mix sales strategy development.
Based on customer segments of consumer behavior
Analysis of customer behavior laws, the customer segments, develop appropriate marketing policy for the different characteristics
Analysis of customer life cycle
Analysis of the value of customer life cycle, develop targeted marketing