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Day red mall Limited by Share Ltd

2016-07-26    Publisher:系统管理员6406


Rainbow Supermarket Co., Ltd. is one of the top 100 retail enterprises in China, founded in 1984, has 21 branches in Shenzhen and has opened online Rainbow combine with transactions big data, online trading big data, social network big datathe following analysis


Basket Analysis:

        Analyze customer buying behavior related products valuable purchasing behavior, purchasing behavior and evolution over time, used to guide the merchandise mix sales strategy development.

Based on customer segments of consumer behavior

Analysis of customer behavior laws, the customer segments, develop appropriate marketing policy for the different characteristics

Analysis of customer life cycle

Analysis of the value of customer life cycle, develop targeted marketing 

Doctoral tutor

  • Prof. Zhexue Huang

    Prof. Zhexue Huang

    Guangdong Province leading talent Shenzhen University Chair Professor State In..
  • Prof. Zhong Ming

    Prof. Zhong Ming

    Shenzhen Pengcheng scholar Professor Secondary Shenzhen University professor E..
  • Prof. Xizhao Wang

    Prof. Xizhao Wang

    Prof. Xizhao Wang,Ph.D., ProfessorI,EEE Fellow,Springer magazine Machine Learnin..

Research project

0755-2653 0821